{"id":149,"date":"2018-06-14T12:02:07","date_gmt":"2018-06-14T10:02:07","guid":{"rendered":"https:\/\/forms.fh-joanneum.at\/mig\/?page_id=149"},"modified":"2018-06-19T12:40:59","modified_gmt":"2018-06-19T10:40:59","slug":"genderstereotypesiran","status":"publish","type":"page","link":"https:\/\/forms.fh-joanneum.at\/mig\/genderstereotypesiran\/","title":{"rendered":"Gender Stereotypes in Iran"},"content":{"rendered":"<p><strong>Paper presentation and discussion: &#8220;To Be or Not to Be Stereotyped?! The Representation of Women in Iranian Advertisement&#8221;<\/strong> with guest professor Azra Ghandeharion, PhD Ferdowsi University of Mashhad, Department of English Literature and Cultural Studies, Faculty of Letters and Humanities, Iran<\/p>\n<p><strong>19.7.2018\u00a0|\u00a014:00 \u2013 15:00\u00a0|\u00a0Seminarraum 14<\/strong><br \/>\n<a href=\"http:\/\/www.fh-joanneum.at\/graz\" target=\"_blank\" rel=\"noopener\">FH JOANNEUM Graz<\/a> | Eggenberger Allee 11 | 8020 Graz<\/p>\n<p>Over 90% of Iranian women are literate and 30% to 60% of university students are women. However, Iranian advertisement presents women in a different light by reinforcing <strong>gender stereotypes<\/strong> that have long been shifting towards a modern society. A few advertisements deliver challenging messages regarding traditional gender stereotypes. How that <strong>impacts the advertisement branch and how Islamic State Television<\/strong> portrays the female body and women when it comes to gender stereotypes are some of the interesting topics of this guest speech and paper presentation by <strong>Azra Ghandeharion, PhD,<\/strong> from the Department of English Literature and Cultural Studies, Faculty of Letters and Humanities, <strong>Ferdowsi University of Mashhad, Iran<\/strong>.<\/p>\n<p>Azra Ghandeharion has been an assistant professor of English literature and cultural studies at Ferdowsi University of Mashhad (Iran) since 2013. Her interest in interdisciplinary studies motivated her to introduce \u201cLiterature and Media Studies\u201d for the first time in Iran on graduate level. Being specialized in new historicism and cultural studies, she organized numerous panels related to Iranian studies, adaptation studies, advertisement studies and media literacy. Her interest in research includes contemporary Middle Eastern art and culture. Her emphasis is on \u2018Otherness\u2019 issues, adaptation, appropriation, body politics, and literature of diaspora. Her academic research encompasses the revision and re-narration of Western culture and literature in the Middle East. Her critical interests cover the competing discourse of society in popular culture.<\/p>\n<p>Her recent publication regarding advertisement studies includes: \u201cGovernmental Discourses in Advertising on Iran&#8217;s State Television\u201d, \u201cIranian Advertisements: A Postcolonial Semiotic Reading\u201d, \u201cStereotyped Utopia: The Imaginary word of Iranian Advertisement\u201d and \u201cWhen Colonialism and Anti-Colonialism Synthesize: Critical Discourse Analysis of Iran&#8217;s State TV Advertisements\u201d.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Paper presentation and discussion: &#8220;To Be or Not to Be Stereotyped?! The Representation of Women in Iranian Advertisement&#8221; with guest professor Azra Ghandeharion, PhD Ferdowsi University of Mashhad, Department of English Literature and Cultural Studies, Faculty of Letters and Humanities, Iran 19.7.2018\u00a0|\u00a014:00 \u2013 15:00\u00a0|\u00a0Seminarraum 14 FH JOANNEUM Graz | Eggenberger Allee 11 | 8020 Graz [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-fullwidth.php","meta":{"footnotes":""},"class_list":["post-149","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/forms.fh-joanneum.at\/mig\/wp-json\/wp\/v2\/pages\/149","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/forms.fh-joanneum.at\/mig\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/forms.fh-joanneum.at\/mig\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/forms.fh-joanneum.at\/mig\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/forms.fh-joanneum.at\/mig\/wp-json\/wp\/v2\/comments?post=149"}],"version-history":[{"count":2,"href":"https:\/\/forms.fh-joanneum.at\/mig\/wp-json\/wp\/v2\/pages\/149\/revisions"}],"predecessor-version":[{"id":160,"href":"https:\/\/forms.fh-joanneum.at\/mig\/wp-json\/wp\/v2\/pages\/149\/revisions\/160"}],"wp:attachment":[{"href":"https:\/\/forms.fh-joanneum.at\/mig\/wp-json\/wp\/v2\/media?parent=149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}